Another $18 Million
July 10th, 2009
Add $18 million to Mayor Michael Bloomberg’s tab.
The favored incumbent has spent another $18 million in this round of campaign filings, according to documents his campaign released today, bringing up the mayor’s total spending for his re-election to exactly $36,565,791.34.
At this date in his 2005 race, the mayor had spent just over $23 million.
A large chunk of that cash is going to campaign commercials, print ads and mailings, and the majority of those expenditures were done earlier on in this campaign spending period. About midway through this filing period, which spans May 12 through July 11, a Quinnipiac University poll revealed that Bloomberg still had a gaping lead over his opponents, but New Yorkers thought his media barrage was “overkill.”
A quick perusal of his filing shows that all the expenditures for TV ads were done before the June 16 poll. The TV ad expenditures were on May 12 and 19 as well as June 4 and 18. Direct mailing and print ads both seemed to slow as well. Mailings were done on May 7, 12, 19, 21, and then on June 15 and 29. Funding on print ads was spent on May 5, 18, 20, 21, 27, and then on June 15 and 23.
On his earliest campaign commercials this period, the mayor spent more than $2 million. The latest one, according to the filing, was worth $2.36 million.
The filing deadline is actually next week, so we will have to wait to see how much Comptroller William Thompson and Councilmember Tony Avella have raised and spent. This spending news comes after Thompson got a serious nod from the Working Families Party last night.By Courtney Gross on July 10, 2009, 2:33 pm
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