Three Companies Win Project to Increase Chinatown Tourism
From the World Journal
January 21, 2004

The Lower Manhattan Development Corporation has announced that, along with the September 11th Fund, it will allocate $2 million to boost Chinatown tourism. The project will be headed by the city's tourism organization NYC & Company, coordinated by a community consultation board and carried out by Industrial and Commercial Association of Asian American Women, Dentsu Communications and M. Sliver Associates.

Chinatown communities are excited about the funding but dissatisfied with the way the three companies were chosen. The LMDC had earlier invited bidding for the project and received many tenders. Companies that had bid unsuccessfully said their efforts were wasted and asked for an explanation of the appraisal process.

Development corporation spokesperson Joanna Rose said the appraisal committee would not comment on the criteria. The LMDC said the three companies will disclose details of the project at a joint press conference to be held at an undisclosed date.

Panjiao Huang, executive director of the Industrial and Commercial Association of Asian American Women, said she was very delighted that the association is one of the three successful bidders.

An international company, Dentsu Communications, has put Wenfeng Huang in charge of its Chinatown tourism promotion plan. Huang said his major responsibilities include coordinating all participants in the plan.

Founded more than 30 years ago, M. Sliver Associates engages in marketing tourism. Its clients include public and private institutions.

Governor George Pataki said the project will help Chinatown recover from the impact of Sept. 11, 2001, attacks. Chinatown has always been one of the most dynamic communities in the city, and one of the plan's goals is to keep residents and tourists informed of activities there.

Mayor Michael Bloomberg said the terror attacks had battered Chinatown in particular, and that the plan will help revitalize its travel industry.

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Translated from Chinese by Shasha Dai

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