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Director of Marketing and Public Relations

[Posted 06/09/10]

Organization: Lower East Side Business Improvement District (LES BID)
Website: http://www.lowereastsideny.com
Job Type: Full-time
Location: New York, New York
Description: The Lower East Side Business Improvement District (LESBID) is a nonprofit economic development organization dedicated to revitalizing the Orchard Street Shopping District and its surrounding area while preserving its unique and diverse character.

The LESBID Management office is seeking to hire a Marketing Director. The successful candidate for this position will have a wide range of experience in the areas of marketing, event production and P.R. preferably in New York City. The focus of the position will be the marketing and public relations for the Lower East Side neighborhood.


Responsibilities would include:

• Handling internal, external communications, publications, special projects, initiatives, relationships, etc.
• Proposing and implementing marketing and public relations strategies to attract visitors, merchants, and entrepreneurs into the Lower East Side, especially the Business Improvement District area; this includes carrying out the vision and objectives of the Executive Director and the LESBID Board.
• Representing the LESBID Executive Director by networking to develop contacts with merchants and community stakeholders to help leverage or enhance economic activity.
• Identifying potential partnerships and sponsorship opportunities.
• Working with the Executive Director and the Board to carry out elements of current marketing plan while also revising plans in order to bring more foot traffic to the Lower East Side. The focus of the plan will be to build on past successes to enhance the brand recognition for the Lower East Side and to draw visitors to the neighborhood. This effort will include aggressive public relations and targeted advertising.
• Planning and executing a program of special events including International Pickle Day; NYC Apple Day and a new monthly themed event series. Will also implement other events cosponsored with other community groups and programs tied to grant funding.
• Implementing events from start to finish. Responsibilities can include booking a venue, advertising, inviting attendees, ordering food, arranging activities, working with vendors and setting up the event.
• Drafting and distributing press releases and statements and secure media coverage for BID and BID members. Supervising outside PR vendors.
• Maintaining an up to date list of media contacts and will work to obtain positive exposure of the neighborhood in both local and regional media outlets.
• Marketing the neighborhood as a destination for tourists. Tourist promotion will include working with NYC & Co., tour operators and local cultural institutions.
• Managing the production and distribution of the BID’s three primary publications, 1) L.E.S. Neighborhood Guide 2) Go East! Discount Shopping and Dining Guide, and 3) The Lower East Side Gallery Guide. The Director will be responsible for annual updates, production, distribution and promotion. The Director will also work with the Executive Director to produce a quarterly newsletter (hardcopy) and more frequent e-newsletter.
• Managing the design, development, and updating of LESBID website.
• Additional duties as assigned by Executive Director.
Qualifications: • Extensive background and experience in public relations, marketing, and events planning; Candidate should possess at least 3 years of NYC based experience in marketing and public relations
• Creative and strong communicator (written and oral), and has the ability to interface with a variety of individuals – from media to merchants.
• Detail-oriented, and possesses the ability to work on his or her own, while also taking direction.
• Enthusiastic people person who can motivate the LESBID’s constituents and the media.
• Economic Development/ Business Management background also preferred
• Knowledge of html for purposes of managing and updating LESBID website
• Nonprofit salary commensurate with experience and education. Excellent benefits.

The Lower East Side BID is an equal opportunity employer.
How to Apply: Please email resume and cover letter to:
Katie Archer at KArcher@lowereastsideny.com
Deadline: 6/25/2010



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