First elected in 2004, Naomi Rivera has focused on women's and children's issues. She is the daughter of the Bronx Democratic Party chief, Jose Rivera and many have linked her rise to his position.
She faces two opponents: Republican Louise Delucia and Conservative Patrick McManus. Delucia reportedly runs a bridal business. Little additional information was available about either her or McManus. Neither reported any campaign contributions. Rivera's July campaign finance filing showed her having received $12,700 in the previous six months and ending June with $2,674 on hand.